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Running an on-campus sticker shop

Role
Duration
Tools
Skills

Founder, Illustrator
May 2018  -  August 2018
Sketch, Photoshop
Illustration, web design, project management

Background

This winter I co-founded a sticker shop with my close friend and fellow illustrator Catherine Peng. In the last two years, "meme culture" among college campuses has fostered a sense of millennial humor based around common academic struggles, campus inside jokes, digital socialization, and pop culture references. We were inspired to create a fun collection of illustrated stickers founded on this humor, covering subjects like campus life, youth struggles, and the everyday hilarity of being millennials who don't take themselves too seriously!

Because we're selling mainly to our campus, most of our stickers are rooted in Yale's campus culture, though many of our stickers are also broadly applicable to students and young adults.

Logo Iteration

My early logo iterations played with the idea of nesting the avocado pits within the circular letterforms. Ultimately, this idea was scrapped when I illustrated Guawkward our mascot. I found him too funny-looking not to position him center-stage. I arranged his sassy, smirking figure so that he equally partitions "suave" and "avocado."

I modified the typeface as well to mimic the line weights of our logo. The final animation, complete with two-eyed winking prowess, now tops our website.

My early logo iterations played with the idea of nesting the avocado pits within the circular letterforms. Ultimately, this idea was scrapped when I illustrated Guacomort, our mascot. I found him too funny-looking not to want him to take center-stage. I positioned his sassy, smirking figure so that he equally partitions "suave" and "avocado."

Stickers

We launched the sticker shop on Valentine's Day 2018, and sold over 500 stickers through two Facebook advertisements. You can view some of the stickers that I illustrated below. All stickers on this page are vector illustrations created by me.

Many of these featured stickers are based in Yale references. (i.e. Yalies often call each other "snakes" who pretend to be friendly while hiding manipulative ulterior motives--hence the snake sticker below. As for the second sticker, President Salovey has been transformed into common meme fodder and is sometimes referred to as "President Salobae.")

On our website, you can view our full collection, including images sourced from various Yale-based artists. There aren't many opportunities on campus for students to share their artwork in a casual context. We wanted the shop to serve as a fun and accessible platform to publicize the incredible creative talent that exists in our student body.

Product Manufacturing

The sticker-making process presented a steep learning curve in product manufacturing! Originally, we created our stickers through a hand-cranked adhesive applying machine. Due to the overwhelming surge of orders, however, we began printing our stickers at a local printing shop.

Conclusion

Check us out at www.suavocado.com. We decided to implement a "pay-what-you-want" business model, allowing consumers to set fair prices, and raised money for food justice organizations in New Haven.

Our store launched on Valentine's Day, and we manufactured and sold over 500 stickers through two Facebook advertisements. Ultimately, I temporarily discontinued the store because order demand was cutting away too many hours from my schoolwork! This was an incredibly fun illustrative exercise, however, and it is definitely something I'd like to explore again.

Running an on-campus sticker shop

Role
Duration
Tools
Skills

Founder, Illustrator
May 2018  -  August 2018
Sketch, Photoshop
Illustration, web design, project management

Logo Development